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About Us Team

Jeremy Miller
Jeremy Miller
Founder & President

Jeremy Miller is the Founder and President of as well as Each site is dedicated solely to the HSA and FSA consumer, and are the only ecommerce sites exclusively focused on Health Savings Account and Flexible Spending Account products and services. was first founded on the principal that it should be simple and convenient for the 30 million US consumers with FSAs to use and manage their Flexible Spending Accounts. expands on that principal, and aims to educate Health Savings Account holders as well as provide a one-stop-shop for all of their out of pocket medical expenses. Jeremy first recognized the need for after a successful career managing and growing small businesses, where his responsibilities included managing HR and the FSA account process for employees, most recently as Manager of Operations at Gehry Technologies, the technological division of Frank Gehry's architectural practice. He found the confusion and inconvenience surrounding FSAs resulted in participant frustration and ultimately the forfeiture of employee's tax-free income.

In response to this market need, was launched in the spring of 2010, after winning Columbia Business School's Odyssey Global MBA Award for best entrepreneurial business idea. Initial funding came from the Columbia Business School's Lang Fund and other Angels. Since inception the company has closed two successful rounds of financing for a total of $2.8M, amassed a customer base in excess of 100k, partnered with 125+ FSA administrators to reach FSA holders directly, and has exceeded site and revenue expectations every quarter.

As the Consumer Driven Health Care industry continues to thrive as well as the growth of HSAs, Jeremy realized the need for an ecommerce site dedicated solely to HSA holders. The more than 10 million Americans who hold an HSA with assets totally over $20 billion need education about how to save for their long-term health savings goals while making the most of their tax-free dollars and using them towards every-day out of pocket medical expenses. aims to fulfill that need and provide a one-stop-shop for HSA holders to understand, save and maximize their tax-free HSA dollars.

Jeremy graduated with a B.S. in Business Administration from U.C. Berkeley and received his MBA from Columbia Business School. He lives in NYC with his wife and two children.

Azar Gurbanov
Azar Gurbanov
Chief Information Officer

After co-founding Datacell, a start-up wireless data-service company, and helping to grow it into the leading wireless data service provider in Azarbaijan, Azar left his native country to attend Columbia Business School where he met Jeremy Miller and upon graduation joined

Prior to Datacell, Azar successfully led and completed various consulting projects, most recently for the State Oil Company of Azerbaijan where he led a team of PricewaterhouseCoopers consultants on the implementation of new accounting and financial reporting software and the transition to International Financial Reporting Standards.

Azar holds an MBA from Columbia University, an MS in Economics and Philosophy from the London School of Economics and a BA in Public Administration from Qafqaz University. He lives in Brooklyn with his wife and three children.

Jay Shah
Jay Shah
Chief Financial Officer

Jay is the Chief Financial Officer for He has over 25 years of experience with several companies, helping them with corporate finance, fund raising and exits. He has been involved with over 30 successful acquisition / divestiture transactions with an aggregate purchase price of over $1 billion.

Prior to HSA Store, Jay worked with several healthcare technology companies, and led successful exits and partial liquidity events of CareGain Inc., HxTechnologies Inc. and Center for Vein Restoration. Jay previously worked with private equity backed Haights Cross Communications and Primedia in various capacities, including CFO and COO. Jay began his career at PriceWaterhouseCoopers working in the Emerging Business Services group.

Jay was awarded New Jersey Technology Council – Hall of Fame award in 2015. Jay is an Ex-Advisory Board Member for the CFO Alliance and for New Jersey Technology Council's CFO Advisory Board.

Jay holds the B.S. in Accounting from New York University, and an MBA from Columbia Business School. He is also a New York State Certified Public Accountant. He lives in Monroe, New Jersey with his wife and children.

Maria Tenaglia
Maria Tenaglia
VP of Sales

Maria comes to with more than 15 years of sales and marketing experience most recently in the publishing industry where she was an advertising director at Conde Nast Publishing and The Wall Street Journal where she was responsible for driving non-endemic print and digital advertising sales. Prior to these positions Maria held sales and business development roles at Internet start-ups Healthology and HealthScout after discovering her passion for sales as a public relations executive most recently as a Sr. Account Supervisor at Edelman Public Relations.

At Maria is responsible for the development and execution of's sales and marketing strategy to its third party administrator network, which enables the company to promote its products and services directly to flexible spending account holders. She also oversees the company's public relations initiatives.

Maria received a BA in Journalism from Northeastern University and lives in Brooklyn with her husband and children.

Sylvia Zori
Sylvia Zori
Chief Operating Officer

Sylvia started her career as a Research Chemist and through a series of career opportunities worked in Procuring Chemicals and also Supply Chain for such companies as Unilever, Honeywell and Avon. With an MBA from NYU in marketing, she was able to enter the exciting field of Merchandising and Marketing for Avon Beauty and extend that to ecommerce for 1800flowers

Sylvia became Chief Operating Officer for HSA Store and is excited to work in the very dynamic area of health care and be able to combine that with merchandising a website that is dedicated to improving customer's use and understanding of HSA accounts.

In addition to her passion for merchandising and ecommerce, Sylvia enjoys her passion for Long Island where she lives with her husband and a very spoiled Lhasa Apso and her community volunteering activities.

Sergei Kogut
Sergei Kogut
VP of Marketing

Sergei Kogut is VP of Marketing at where he oversees all aspects of consumer marketing and analytics, and leads the data analytics, testing, and optimization efforts. Sergei, who joined FSA Store with 8 years of experience in online and multichannel marketing, started at the Clio Awards, a global competition for advertising, marketing and design. He also served as Managing Director for a portfolio of media, marketing & advertising shows at MediaPost Communications in New York: OMMA Awards, Digital Out-of-Home, and Creative Media Awards. He also developed and launched the first ever US-based mobile apps competition, the APPY Awards. Born in Moscow, Russia, he now lives in Astoria, NY. His favorite foreign language is jQuery, and his favorite app is Quora.

Rida Wong
Rida Wong
VP, Corporate Strategy & Development

Rida leads corporate strategy and strategic partnership initiatives at FSA/HSA Store. She comes to us with over 15 years of experience in corporate development and investment banking.

Rida was previously in Corporate Development at American Express, sourcing and executing strategic transactions, ranging from partnerships to JVs to acquisitions/divestitures, across American Express' global businesses.

Rida spent the first 10 years of her career in financial services, advising private and public corporations on financings and M&A transactions at Oppenheimer, GE Merchant Bank and Wit Soundview Technology Group. She has completed over 45 transactions, with an aggregate value of $6+ billion.

Rida holds a BS in Finance & Information Systems from New York University.

To view more of the outstanding employees and advisors that work to make a great company view our Linked In page . Linked In